TX-AT

a website that balances commercial appeal and government trust.

problem

TX-AT's web presence needed to do two things at once: communicate their expertise and global reach to potential commercial clients, and convey the trust and compliance required to work with government agencies. The site had to be informative enough to serve as a standalone resource, but approachable enough to funnel visitors toward contact.

solution

I directed the brand refresh, establishing a modern visual identity that reflects TX-AT's scale and professionalism. Then I designed the full website around that dual audience need: detailed company and service information for government visitors doing due diligence, and a clear value proposition and contact funnel for commercial prospects. One site, two distinct user journeys.

Designing for a company like TX-AT means designing for trust above all else. Government procurement officers need to see compliance, credibility, and attention to detail. Commercial clients need to see a partner that can simplify the tangle of international logistics.

The brand refresh set that tone from the start: modern, professional, and precise. Then the site architecture built two distinct paths from that shared foundation. Government visitors get the full spec sheet: company history, leadership, global reach, all the details they need to justify a partnership. Commercial prospects get a clearer problem/solution/benefit story, an overview of TX-AT's services, and a contact funnel that's never more than a click away. Two user journeys, both rooted in trust.

role

Transportation, Government

industry

web design, creative direction

collaboration

eightfold