6sense

01 — The Product Page System

The problem: the product and platform pages were basic block layouts; walls of content with no hierarchy, asking users to do all the work of understanding a genuinely complex product.

The solution: a custom design system built specifically for product storytelling. Each page breaks features into bitesize sections, paired with visuals like static graphics, GIFs, and Lottie animations, that carry the explanatory weight, so the layout teaches the product as you scroll. The system flexes to whatever asset best explains the concept, which means product marketing can ship new product pages without reinventing the layout every time.

Rather than tearing down the existing component library and starting over, I evolved it. I made global updates to the system to create an elevated feeling across the entire site and treated the library as a living thing. The product pages weren't a one-off... they raised the baseline for everything built after them. And because credibility lives in the details: brand elements woven throughout for consistency, plus small moments of delight like a glow cursor in brand colors that follows you through the experience.

And because credibility lives in the details: brand elements woven throughout for consistency, plus small moments of delight like a glow cursor in brand colors that follows you through the experience.

Product Page Hero

Product Page Content Scroll and Lottie Animations

Platform Page Hero

Platform Page Lottie Animations

Platform Page Wireframe to Design Process

02 — The B2B Buyer Experience Report

The problem: every year, 6sense's research team releases a massive report on how B2B buyers make decisions. It's one of the most important content moments of the year for the company. Historically it lived in a PDF: dense, linear, and impossible to navigate. The data deserved better, and so did the readers.

The solution: I designed it as a microsite with its own navigation, an interactive table of contents, and anchored sections so readers can jump straight to what matters to them. A "return to where you left off" feature brings users back to their last section after following links through the report, so exploring never means getting lost. The result turned a document into an experience: a beautiful representation of both the data and of the brand.

03 — Rescuing the Brand Refresh

The problem: In early 2026, as part of a brand refresh initiative, an outside agency delivered a rebrand with a color system that didn't work. They kept the legacy teal, then bolted on strange shades of red, blue, and yellow that didn't harmonize with it or with each other. The brand guide itself was unpolished, which meant every team touching the brand was working from a shaky foundation.

The solution: I workshopped the entire color system into two distinct, intentional palettes. A primary built around our teal, the legacy shade with a darker teal, a brighter teal, and a deep navy that grounds them. And a secondary: a warm terra cotta family of three shades that contrasts beautifully with the teals instead of fighting them. Then I polished the brand guide itself, so the system wasn't just fixed... it was documented, usable, and worth trusting.