Krave Jerky

crafting a digital adventure for a bold brand.

problem

KRAVE Jerky's website was falling short in two critical areas: it wasn't effectively communicating the brand's vibrant identity, and it wasn't providing an optimal user experience for their growing customer base. The site needed to not only showcase KRAVE's unique flavors and adventurous spirit, but also make it easy for customers to explore products and find retailers. Without a cohesive, user-centric design, KRAVE risked losing potential customers and sales.

solution

The redesign started with a deep dive into KRAVE's brand and customers. I crafted a site architecture and user flow that would guide visitors on an engaging, frictionless journey from landing to purchase. Bold, flavor-forward visuals and copy immerse users in the KRAVE experience, while streamlined navigation and intuitive categorization make it easy to explore the full range of products. The design balances brand storytelling with e-commerce best practices, ensuring that every element both engages and converts.

The site architecture was crafted to take users on a journey of discovery. Just as KRAVE encourages its customers to explore new flavors and experiences, the website invites visitors to delve into the full range of products. Intuitive categorization and filtering options make it easy to navigate the variety of flavors and formats, while engaging product descriptions and mouth-watering visuals bring each jerky to life.

But the KRAVE brand is about the lifestyle. The redesign integrates storytelling elements throughout the site, from the adventurous imagery to the user-generated content in the social feed. These touches immerse visitors in the KRAVE world, fostering a sense of community and loyalty.

role

Food & Beverage, CPG

industry

web design

collaboration

zog digital