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KRAVE Jerky
Project type
UI/UX, Web
Role
Lead Designer – Site Architecture, Wireframes, and Design
Collaboration
ZOG Digital
KRAVE Jerky, a renowned brand in the gourmet jerky market, was in need of a complete website overhaul to better reflect their vibrant brand identity and cater to their expanding customer base. The primary goals were to enhance user experience, streamline site navigation, and boost online sales. The project required a cohesive redesign that seamlessly integrated KRAVE's adventurous spirit with a user-friendly interface.
The role responsibilities for this project included creating the site architecture, wireframes, and high-fidelity comps for the KRAVE Jerky website. The design focused on enhancing user experience and aligning the site with KRAVE's bold and adventurous brand identity. The updated site features improved navigation, engaging visuals, and a user-centric layout to provide comprehensive product information and effectively represent KRAVE's dynamic brand.
