Crayola & Fruit of the Loom

Crayola, a brand synonymous with creativity and color, partnered with Fruit of the Loom, a renowned apparel company, to launch a unique marketing campaign. The campaign aimed to engage users in a playful and interactive experience by allowing them to draw designs on a T-shirt and submit their creations for a chance to win a sweepstakes.

The project involved designing a web app that mimicked the experience of using a real box of crayons to draw on a T-shirt. The goal was to create an engaging and user-friendly interface that would appeal to both children and adults, encouraging creativity and participation in the sweepstakes.