Abbott

Abbott Molecular, a division of Abbott Laboratories, specializes in developing and marketing advanced molecular diagnostics that provide crucial information for diagnosing and monitoring various health conditions. This division focuses on innovative technologies that enhance the detection and treatment of diseases, improving patient outcomes worldwide.

The project involved designing landing pages and email newsletters to support Abbott Molecular's marketing initiatives. The landing pages were aimed at lead capture and content distribution, while the email newsletters were designed to promote products and engage with the target audience.


The role responsibilities included designing effective landing pages and email newsletters for Abbott Molecular. Created a lead capture page for downloading their white paper and a detailed page on a new initiative including Q&A sections and interview links. It also included designing email newsletters to market products, focusing on delivering valuable insights and updates, while ensuring clarity, professionalism, and user engagement.